The social media marketing game is shifting fast. If you’re not hopping on the next 3 trends, you will miss out on amazing opportunities that can do wonders for your business. Before adopting these trends, make sure your social media profiles and website are in good shape. A high influx of traffic won’t matter if your page isn’t ready to convert visitors into customers.

And if navigating the ever-changing online space feels complicated, don’t fret! Partnering with a social media marketing agency in Bangladesh can provide cost-efficient strategies to help you dominate the social media game.

1. Entertainment Over Promotion

Forget the old rules of sticking strictly to brand guidelines. With new tools and creative approaches available on social platforms, more businesses are focusing on entertaining their audience rather than rigidly adhering to traditional marketing strategies. This trend encourages experimenting with unique content that goes beyond standard promotional practices.

According to the Hootsuite Social Media Trends 2025 Survey, over 60% of social media content is designed to engage, inform, or entertain audiences without directly advertising a product or service. This shows that the audience craves organic content that gives them real value and is not trying to sell them stuff they don’t want!

2. Brands Commenting on Viral Content

If you're chronically online, you must have noticed this a few times where a video goes viral, and you scroll down the comments laughing at all the funny remarks and see certain brands getting in on the fun with witty comments. This strategy drives success for outbound engagements.

This tactic can yield excellent results for engaging with audiences, but it works best when:

• Comments are kept brief and clever.

• Interaction happens within 48 hours of a video going viral.

• Creators have a clean track record that won’t compromise your brand’s credibility.

This approach is a cost-effective alternative to influencer campaigns, making your brand feel more relatable while forging stronger connections with your audience.

3. AI-Powered Content Creation

Creators are embracing AI tools to make their content more visually appealing and engaging. Some use AI-generated images and videos to illustrate their stories, while others rely on platforms that handle video editing and captioning. AI-powered writing tools are also being used to develop ideas and refine texts. However, it's important to note that relying on AI can take away the much-needed human touch that your content needs to resonate with the audience. Preserving this human element is crucial, as it builds connection and trust — 2 traits that audiences greatly appreciate and that contribute to engagement.

With nearly half of marketers (47%) turning to AI for better efficiency, adopting this approach could help you keep up with the competition. However, it's essential to learn how to use AI tools effectively. Poorly executed prompts can result in generic, overused content, so balancing automation with creativity is key.

To Summarize

Promotional content is starting to slow down as people want to see value in the content on their feeds. They want to be entertained and informed first and sold a product later. Remembering this is important the next time you’re planning a social media campaign.

It's also wise to study trends carefully. Pay attention to which videos are going viral, check if they're relevant to your niche, and ensure creators align with your brand values before engaging with their content.

AI image, video, and text generators can streamline your processes, but only if you know the correct prompts. Otherwise, you’ll end up with generic ideas everyone around you uses. It’s also important to note not to become too reliant on AI. Original ideas are still needed, so hang on to your creative team.

Social media trends are much easier to take advantage of if you have a digital marketing agency in Bangladesh by your side to let you know how, when, and where to utilize the trends as quickly as possible. Because in the social media world, time is money. And it might tick away if you don’t have the right resources.