7 Changes To Make In Your Press Release Template To Keep Journalists And Readers Clicking

3 months ago 153


A press release is a great way to get your name out there, but it's not just about getting the most attention. It's also about making sure that journalists and readers are clicking on your content—and you can do this by changing up your template. Here are seven changes I make in my own press releases:

# 1 - Put The Headline In Your Template

The first step to getting readers to click on your press release format is by making sure that your headline is compelling. The headline should be short, but descriptive and written in the present tense. In other words, it should say something like: "New Study Shows That You Can Find Happiness By Doing These Things."

The second thing you need to remember when writing headlines is that they should never be written in the future tense (i.e., "New Study Shows That You Will Find Happiness By Doing These Things"). This creates a negative tone that will turn off journalists and readers alike!

# 2 - Put Key Details In Your Template

When you are writing your press release template, it is important to include all of the details that you can about your event. In order to make sure that journalists and readers know exactly what is happening at the event, here are some things to consider:

  • The date, time and location of your event.

  • The names of speakers (or other attendees).

  • The name of your company or organization and any sponsors who support it financially. If there are sponsors from whom you are accepting donations in exchange for an advertisement in their publication (for example), be sure to include that information as well - even if they aren't paying a fee directly themselves! You might even want

to mention where they can find more information about them online if desired; this will give potential donors more confidence knowing that they're supporting someone who cares about doing good work rather than just making money off people who don't have much time left before dying anyway...which brings us back around again...

# 3 - Use Subheads To Help Tell Your Story

The next step is to add subheads to your press release template. You should use one or two subheads per paragraph, but don't use more than three if you can help it. Subheads should be short and to the point; they should be relevant to what you're writing about and not just another way of saying "Hey! This is important."

Subheads are also helpful when readers want more information on a particular topic: if there's an interesting fact or statistic that doesn't fit into any other part of your story, try adding it as a subhead so readers know where they can find out more (and maybe even share it with someone else).

# 4 - Use Your Boilerplate As A Call To Action

You can also use your boilerplate to tell readers what to do next. The best way to do this is through a call-to-action (CTA). A CTA is an important part of any press release, because it gives readers an incentive to contact you after reading the article.

You should aim for something simple like "Visit our website" or "Download a free ebook," but if you have more time or expertise in writing sales copy, try something more creative! For example: "Hire me as a consultant." Or perhaps even more specific: "Hire me if you want help with your next event." This will make it easier for journalists who aren't familiar with events planning—and they'll be sure not miss out on anything by checking out your website because they want access now!

# 5 - Add A Quote To Make The Press Release Conversational

You can also add a quote to your media release template. Quotes are a great way to make your press release more conversational, and they're especially helpful when you're writing about someone or something that isn't directly related to the subject of your story (for example, if you're writing about an environmental issue).

If there's one thing PR pros know well, it's how important quotes are for making their clients' stories sound authentic and human. That's why putting quotes in your press releases is so important—it makes them more approachable by journalists who might otherwise be turned off by dry text (or worse yet: boring).

# 6 - Make It Easy For Editors And Reporters To Find You

One of the most important things you can do for your press release is make it easy for journalists and readers to find you. You should have your contact information at the bottom of every page, including a link to your website. If possible, add a phone number and/or social media handle so that editors can reach out if they run into any problems while working on their stories.

# 7 - Be 100% Sure Of What You Want Out Of This Press Release

The first thing you should do when writing a media release example is to be sure of what you want out of this piece. You should be clear about what it is that you are trying to achieve and how many people you want to reach with your content.

You may also want to be specific about how much time you have available for writing, as well as whether or not there are any special requirements (such as the need for media coverage). Remember: all this information will help journalists make decisions about whether or not they’re going to cover your story on their own website or publication!

Adding these key press release writing tips to your template is a great way to make sure you're taking advantage of every available opportunity

When you're writing a press release, it's important not to get caught up in the moment and lose sight of what you want to achieve. That's why it's critical that you know exactly what your goals are before starting. It can be tempting to just start writing and see what happens, but this approach won't work if:

  • You don't have any idea about where your story fits into the news cycle or industry landscape

  • Your story isn’t interesting enough for journalists or readers

In order for your sample press release template changes to succeed, they need clarity around what kind of information will make them stand out from other releases (and also why). If there aren't any clear goals set up at the outset, then chances are good that nothing will change over time—and even if it does change anyway...


So, there you have it! We hope that our tips have been helpful in getting you started on your quest to write better press release example for new product. The key takeaway here is that no matter what kind of writing you're trying to do with your press release—whether it's a short blog post or a full-length book—the most important thing is to follow some basic principles of good writing. These include using active voice, not overusing passive voice, using proper punctuation and grammar, and making sure that each sentence makes sense on its own without relying too heavily on other sentences around it. Good luck with your new adventures as an author!

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