There are many ways to get your content in front of the media, but none is as effective as a press release. A press release format is a simple, two-page document that you send along with an email or letter to announce something new. The good news is that it's easy to write and easy to read, so even if you're not a writer by trade—or if you're just learning how to write—you can put together a strong release that will get picked up by journalists and editors alike. Here's how:
Start off with a compelling headline.
A headline is the first thing a reader sees, so it's important to make sure that it has enough of an impact. A good headline should be short, but also to the point. It should be relevant to your story and not just some clever wordplay or pun on words you think will sound good together in print—you want people reading your story because they care about what you have to say, not because they were entertained by an interesting sentence structure!
A great way of ensuring that this happens is by writing your own headlines before sending off any press releases at all: this way, when people actually read through them (and hopefully enjoy them), there won't be any confusion about whether or not these were actually written by someone who knows what they're doing!
Subheadings are your friend.
Subheadings are your friend.
Subheadings can help break up text, making it easier to skim and read through a press release example. They also help you organize your thoughts and ideas into sections that make sense, especially when writing a long release. If you use subheads correctly, they'll give the reader just enough information at once so they don't have to read more than one sentence at a time—and that's good news for readers because it means less work for them!
Keep it under two pages if possible.
When it comes to press releases, you want to keep the length of your text under two pages. This makes it easier for journalists and editors to digest the information in one sitting.
If you work with a PR professional, they will likely tell you that keeping your press release template under two pages is necessary because most news outlets have tight deadlines and don't have time for long stories—they're looking for quick reads that are easy on their readers' eyes. They also want something visually appealing so they can share it on social media or put it up on their website without having to spend a lot of money doing so (and we all know how expensive those things can be).
Use bullet points to your advantage.
Bullet points are the best way to break up your text. They're easy to read, and they help you keep your reader's attention on a specific point or idea.
The key is to use bullet points in a way that makes sense for the release:
Summarize your main points (the most important information)
Break up long sentences into shorter ones or phrases using bullets (e.g., "We're excited about this new opportunity" could become "We're excited about our new opportunity.")
Link to outside sources for additional information.
You should also link to external sources of information where possible. As a rule, if you have a website or social media account, then linking back will help build credibility with readers. For example, if you have an article about the history of your company on your website, include links in the press release so readers can read it for themselves.
If there are other articles related to this one that are relevant or helpful (such as an interview with someone who worked at the company), feel free to include them too!
Contact information should be clear and prominent.
To make sure the media will be able to contact you, include your name, email address and phone number in the body of your news release example. If you don't want to share personal information like this, consider including a link to a contact form on your website instead of having it at the bottom of each page.
Be aware of proper formatting.
Be aware of proper formatting.
Use a bold font for headings and subheadings, as well as for bulleted lists. Bold is used to draw attention to important information in your press release, so it's important to make sure you use it properly.
Paragraphs should be double-spaced throughout the entire body of your press release—this is especially true if you have multiple paragraphs or sections within each paragraph (more on this later).
Italics should only be used when quoting someone else's words or phrases from another source; otherwise, italics can easily look tacky or silly when used just because they're "different."
Avoid all caps except for names within titles and subtitles; underlining also looks bad on most screens unless there are very specific reasons why certain words need emphasis (like when quoting someone).
It's possible to put together a press release that will get media attention, if you know how to do it.
It's possible to put together a media release example that will get media attention, if you know how to do it.
There are several things that need to be considered when writing a press release:
Be clear and concise. Your headline should be short and interesting, with an easy-to-understand message that readers can quickly grasp. The first sentence should be no more than one paragraph in length (and even then only if it's very important), so keep your sentences short! This helps people read through the whole thing without getting bored or confused by too much text at once. Try not to use jargon unless absolutely necessary; instead use plain language as much as possible—this makes things easier on everyone involved!
Be relevant - this means using keywords related directly back towards whatever topic area they're covering (e.g., "How To Write A Press Release That Will Get Media Attention" would probably work better than "How To Write A Press Release"). However don't go overboard here; make sure everything within those keywords still makes sense without being overcomplicated or misleading anyone else reading along either way :)
We hope that this article has given you some useful tips to use when writing a press release. If you follow these steps, we're sure your media outreach will be successful and increase your chances of getting the attention of journalists!
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