Step-by-Step Guide to Adding Questionnaires and Feedback Forms on PrestaShop CMS Pages

In the fast-paced world of e-commerce, staying connected with your customers and gathering valuable insights is crucial to improving your products, services, and customer satisfaction. One of the most effective ways to do this is by integrating questionnaires and feedback forms directly on your PrestaShop CMS pages.

Customer feedback is invaluable—it helps you identify potential issues, measure customer satisfaction, and make data-driven improvements to your store. Adding PrestaShop CMS page form like questionnaires and feedback form is a simple yet powerful tool for improving engagement and fostering customer loyalty. In this step-by-step guide, we’ll walk you through how to add these forms to your PrestaShop CMS pages, and how they can ultimately drive better customer experiences.

Why Feedback Forms Matter for Your PrestaShop Store

Before diving into the technical steps, let’s understand why adding PrestaShop CMS page forms can be a game-changer for your store. According to a 2023 survey by HubSpot, 72% of consumers say that they are more likely to make a purchase from a store that values their feedback and takes actions to improve based on it.

When you collect feedback directly from your customers, you're not only able to gauge their satisfaction but also uncover areas where your store can improve. Whether it’s about website navigation, the checkout process, or product offerings, PrestaShop CMS page forms allow you to tap into this vital information. This feedback, in turn, helps you make smarter business decisions that lead to higher customer retention and ultimately increased sales.

Step 1: Install a Feedback Form Module

The first step in adding questionnaires or feedback forms to your PrestaShop CMS page form is to install the appropriate module. PrestaShop offers various modules that can help you create custom forms for your CMS pages. A simple way to get started is by exploring the PrestaShop Addons Marketplace, where you’ll find several feedback form modules.

One of the most popular options is the PrestaShop Contact Form Builder, which allows you to create customized forms with ease. After selecting the module that suits your needs, simply follow these steps:

1. Log in to your PrestaShop admin panel.
2. Go to the Modules & Services section.
3. Search for the Contact Form Builder or any other feedback form module.
4. Click “Install” to add the module to your PrestaShop store.

Once installed, the module will allow you to create forms and embed them directly on your PrestaShop CMS pages.

Step 2: Customize Your Form

After installation, it’s time to customize the form to suit your needs. Depending on the module you’ve chosen, the customization options will vary, but most form builders allow you to include various types of questions. Here’s how to make the most out of the customization:

• Choose Your Question Types: Decide what kind of questions you want to ask your customers. A good combination of open-ended and multiple-choice questions will give you a balance of qualitative and quantitative data. For example, you can ask questions like:

  • "What do you like most about our products?"
  • "How satisfied are you with our checkout process?"
  • "Would you recommend our store to others?"

• Set Up Conditional Logic: Some advanced feedback form modules let you create conditional logic, meaning you can ask follow-up questions depending on the customer's answers. For example, if a customer selects "Poor" for the "product quality" question, you can trigger a follow-up question asking for more details. This feature ensures that you get more relevant data.

• Design and Branding: Customize the appearance of the form so that it matches your website's branding. Make sure the colors, fonts, and layout blend seamlessly with your PrestaShop store's design. This will keep the user experience consistent and professional.

Step 3: Embed the Form on PrestaShop CMS Pages

Now that your form is ready, the next step is to place it on your PrestaShop CMS page form. You can embed the form in a variety of ways, but the most common method is by using a simple shortcode or widget provided by the form module.

Here’s how you can do it:

1. Go to Preferences > CMS Pages in your PrestaShop admin panel.
2. Choose the page where you want to display the feedback form or create a new CMS page by clicking the “Add New CMS Page” button.
3. In the page content section, insert the shortcode or widget provided by the form module. This will embed the feedback form directly onto the page.
4. Save the changes and preview the page to ensure the form appears correctly.

You can also choose to display the form in the footer or sidebar of your site for easy access across all pages. The flexibility of PrestaShop CMS page forms ensures you can place the feedback form wherever it’s most visible and convenient for your customers.

Step 4: Test the Form

Once the form is embedded, it’s important to test it to ensure that everything is functioning properly. Submit a test entry yourself to see if the form works as expected and that the collected data is correctly sent to your designated email or stored in the PrestaShop back office.

Check for these important aspects:

• Form Validation: Ensure that mandatory fields are properly validated (for example, customers can’t submit an incomplete form).
• Confirmation Message: After submission, make sure the customer sees a “Thank you for your feedback” message. This reassures the customer that their input has been received.
• Email Notifications: Make sure you are receiving email notifications of new feedback submissions so you can act on them promptly.

Step 5: Analyze Feedback and Take Action

Once feedback starts coming in, it’s time to analyze the data. The insights you gather from your PrestaShop CMS page forms can be used to improve various aspects of your e-commerce store, including:

• Product Quality: If you receive consistent feedback about issues with certain products, you can address these concerns by adjusting product descriptions, improving quality, or providing better images.
• User Experience: If customers are expressing frustration with your site’s navigation or checkout process, you can make the necessary changes to optimize their journey.
• Customer Service: If feedback indicates that your customer support is lacking, you can invest in improving response times or training your support team.

By taking action based on customer feedback, you show your customers that you value their input, which can increase customer loyalty and satisfaction.

Conclusion

Adding questionnaires and feedback forms on your PrestaShop CMS page form is a powerful strategy for improving customer engagement and gaining valuable insights into your store’s performance. With the simple steps outlined in this guide, you can easily integrate feedback forms into your PrestaShop store and use customer data to make informed business decisions.

Feedback is essential in today’s competitive e-commerce landscape. By using forms on your PrestaShop CMS pages, you make it easy for customers to provide feedback, allowing you to continuously improve your store and build long-term customer relationships.