United States Smart TV Market to Surpass US$ 66.80 Billion by 2033 – Fueled by Technological Advancements and Streaming Boom: Renub Research

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Jul 3, 2025 - 12:18

Rising Demand for High-Definition Entertainment Drives US Smart TV Market

According to the latest report by Renub Research, the United States Smart TV Market was valued at US$ 31.80 Billion in 2024 and is expected to reach a staggering US$ 66.80 Billion by 2033, growing at a CAGR of 8.68% during the forecast period 2025 to 2033. The growth is attributed to increasing broadband penetration, widespread adoption of OTT platforms, integration of AI and voice assistants, and rising consumer interest in immersive home entertainment experiences.

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Smart TVs Redefining Home Entertainment in the U.S.

Smart TVs have transformed the television experience by allowing users to stream content from Netflix, Hulu, Disney+, and other OTT platforms directly over the internet. The convergence of television with internet and mobile technology has given birth to smart entertainment ecosystems, powered by AI, 4K/8K resolution, and cloud-based applications.

Key market trends include:

Rising demand for UHD, OLED, and QLED panels
Integration with virtual assistants like Amazon Alexa, Google Assistant, and Apple Siri
Gaming console compatibility and smart home synchronization
Content personalization using AI algorithms

Consumers are no longer satisfied with traditional linear TV. They demand interactive, on-demand, and high-resolution streaming, which smart TVs seamlessly deliver.

OTT Platforms Fueling Demand for Smart TVs

The growth of platforms like Netflix, Amazon Prime Video, Hulu, and Disney+ is directly fueling the demand for smart TVs across the U.S. As streaming subscriptions rise, more households are upgrading to smart TVs to enjoy HD and 4K content on larger screens.

By eliminating the need for external streaming devices, smart TVs provide a plug-and-play experience, making them especially popular among younger and tech-savvy audiences.

AI, Voice Control, and IoT Integration Becoming Industry Norm

Today’s smart TVs are more than just screens—they act as intelligent home assistants. Voice control features allow users to change channels, search content, adjust settings, and even control smart appliances via the TV.

TVs embedded with AI chips can learn viewer preferences over time and provide content recommendations, while IoT integration enables synchronization with devices like smart lights, thermostats, and security systems—turning the living room into a central control hub.

Consumer Preference Shifting Toward Large-Screen Smart TVs

As prices of 55-inch and 65-inch UHD Smart TVs continue to fall, large-screen models are gaining tremendous popularity in American households. Manufacturers like Samsung, LG, Sony, and TCL are launching competitively priced large-format smart TVs, driving consumer upgrades.

Moreover, the rise of 4K and 8K resolution content is prompting viewers to invest in larger displays to fully experience enhanced picture quality.

E-commerce and Direct-to-Consumer Channels Drive Sales

With changing consumer habits and convenience of online shopping, e-commerce has become a critical distribution channel for smart TV sales. Platforms such as Amazon, Best Buy, Walmart, and brand-owned online stores offer price comparison, discounts, and home delivery options, encouraging high-volume sales.

Direct-to-consumer strategies are also being leveraged by brands to create a personalized customer journey, from product selection to post-purchase services.

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Key Market Segments – United States Smart TV Market

According to Renub Research, the U.S. Smart TV Market is segmented by:

Resolution: HD, Full HD, 4K UHD, 8K UHD
Screen Size: Below 32 inches, 32–45 inches, 46–55 inches, 56–65 inches, Above 65 inches
Panel Type: LED, OLED, QLED, Others
Distribution Channel: Offline (Retail stores), Online (E-commerce)
End Users: Residential, Commercial

The 4K UHD segment holds the highest market share due to its balance of picture quality and affordability, while OLED and QLED panels are gaining rapid momentum among premium buyers.

Competitive Landscape: Key Players and Strategies

The United States Smart TV Market is dominated by both global giants and rising innovators. Key players include:

Samsung Electronics
LG Electronics
Sony Corporation
Vizio Inc.
TCL Technology
Hisense Group
Panasonic Corporation
Amazon (Fire TV Edition)
Apple (Apple TV app on smart TVs)

These companies are investing heavily in R&D, user experience (UX) design, content partnerships, and hardware-software optimization. Strategic collaborations with streaming service providers and AI chipset manufacturers are further enhancing their product offerings.

Opportunities and Challenges

Opportunities:

Expanding base of connected homes in the U.S.
AI and cloud-based content curation
Growing market for smart fitness and wellness TV apps
Potential integration with AR/VR in future smart TVs

Challenges:

Cybersecurity and data privacy concerns
Intense pricing competition and margin pressure
Short technology replacement cycles leading to inventory challenges

Despite these challenges, the overall growth outlook for the U.S. smart TV industry remains extremely positive.

New Publish Report:

Future Outlook: What to Expect by 2033?

The next decade will witness continued innovation in smart TVs with features like transparent displays, rollable screens, 8K resolution becoming mainstream, and deeper integration with AI and metaverse platforms.

U.S. consumers are expected to increasingly value customized content, immersive visual experiences, and smart home integration—all of which make smart TVs the centerpiece of connected living.

Renub Research expects smart TVs to become multifunctional command centers, combining entertainment, communication, productivity, and home automation into one ecosystem.

About the Company

Renub Research is a Market Research and Consulting Company with more than 15 years of experience, especially in international Business-to-Business Research, Surveys, and Consulting. We provide a wide range of business research solutions that help companies make better business decisions.

We partner with clients across all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele includes key players in Healthcare, Travel & Tourism, Food & Beverages, Power & Energy, Information Technology, Telecom & Internet, Chemicals, Logistics & Automotive, Consumer Goods & Retail, Building & Construction, and Agriculture.

Our core team comprises experienced professionals with graduate, postgraduate, and Ph.D. qualifications in Finance, Marketing, Human Resources, Bio-Technology, Medicine, Information Technology, Environmental Science, and more.

Media Contact
Company Name: Renub Research
Contact Person: Rajat Gupta, Marketing Manager
Phone No: +91-120-421-9822 (IND) | +1-478-202-3244 (USA)
Email: rajat@renub.com

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